Instagram has long since emerged as the go-to platform for coffee shops to connect with customers. Unlike static websites, Instagram allows brands to quickly and effortlessly communicate with customers\u2014a last-minute change of hours or a new menu special can go out to followers within minutes. Yet, social media marketing has taken a whole new turn in recent years. <\/p>\n\n\n\n
Gone are the days when racking up likes with snaps of latte art and pretty pictures was enough: Instagram Reels has completely changed the game. Within just two years of its launch, Reels claimed a whopping 30% of people’s time<\/a> on the app. Now, it’s all about planning, scripting, and capturing dynamic moments on film to create compelling posts and videos.<\/p>\n\n\n\n Welcome to the new era of Instagram, where you have the power to direct your very own mini-movies to reach new customers, engagement is key, and building a loyal following involves more than just posting a few photos of latte art every few days. However, creating content that strikes a chord with your audience can be time-consuming, and figuring out what attracts customers through social media involves some trial and error.<\/p>\n\n\n\n When Jillian Salda\u00f1a took over the social media marketing reins at MoonGoat Coffee Roasters<\/a>, she had a clear goal: to elevate the coffee company’s online presence by tapping into her photography and copywriting background. Recognizing her limitations in video editing, Salda\u00f1a decided to translate her photography into video content for Reels by continuously clicking her camera to create stop-motion graphics and other animated shots<\/a>.<\/p>\n\n\n\n Salda\u00f1a firmly believes video content is here to stay, and the integration of editing, captions, and music in videos appeals to users by engaging all of their senses. “There’s an essence about a video that makes someone feel like they’re there. A photo can make you feel like, ‘I wish I was there,’ but a video can make you feel like you’re there, without having to attend,” Salda\u00f1a says. “We’re so far in it now at this point\u2014video just allows a different lens into something. It offers that motion that a still photo doesn’t.”<\/p>\n\n\n\n One notable advantage of producing Reels content for your coffee shop is its prolonged visibility. Unlike static photo posts on Instagram that typically stay on followers’ feeds for a few days, high-performing Reels have a lifespan that can often exceed two weeks. MoonGoat Coffee recently went viral with a Reel announcing the launch<\/a> of their new Laguna Beach location\u2014and the video still reached new users weeks after its initial posting.\u00a0<\/p>\n\n\n\nLights, Camera, Action<\/h2>\n\n\n\n