{"id":31604,"date":"2022-08-03T06:00:00","date_gmt":"2022-08-03T11:00:00","guid":{"rendered":"https:\/\/freshcup.com\/?p=31604"},"modified":"2022-12-20T09:52:44","modified_gmt":"2022-12-20T15:52:44","slug":"cold-coffee-for-a-new-cohort-what-chamberlain-coffee-says-about-gen-z-coffee-drinkers","status":"publish","type":"post","link":"https:\/\/freshcup.com\/cold-coffee-for-a-new-cohort-what-chamberlain-coffee-says-about-gen-z-coffee-drinkers\/","title":{"rendered":"Cold Coffee for a New Cohort: What Chamberlain Coffee Says About Gen Z Coffee Drinkers"},"content":{"rendered":"\n<p>If you type in the word coffee on your phone, an emoji for a mug comes up. But what if, instead, the emoji for coffee was a tumbler of cold brew? That future might not be too far away.&nbsp;<\/p>\n\n\n\n<p>In 2020, Starbucks reported that cold drink sales <a href=\"https:\/\/www.marketwatch.com\/story\/starbucks-says-cold-beverages-have-driven-more-than-1-billion-in-sales-over-the-last-three-years-11607623650\">had increased almost 50% over the last four years<\/a>. In 2021, the brand shared that <a href=\"https:\/\/ph.news.yahoo.com\/starbucks-cold-beverages-account-for-74-percent-of-sales-in-us-102606095.html\">74% of all drinks sold were cold\u2014year round<\/a>. Instead of a classic hot coffee, cold beverages are dominating cafe menus around the globe.<\/p>\n\n\n\n<p>Like everything else, the coffee industry evolves as its consumers do. The last few years have seen a shift in the style of coffee consumed as Gen Z, a generational cohort whose oldest members are in their early to mid-20s, has aged into coffee drinking. But how exactly has Gen Z influenced the coffee industry? Take a look at <a href=\"https:\/\/chamberlaincoffee.com\/\">Chamberlain Coffee<\/a>.&nbsp;<\/p>\n\n\n\n<p>With its famous founder, accessible approach to coffee, and engagement with trends like recipe customization, Chamberlain Coffee speaks to the shift Gen Z is bringing to the coffee industry.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/FQib8LJYPBk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=208&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>We caught up with coffee expert and CEO of <a href=\"https:\/\/nguyencoffeesupply.com\/\">Nguyen Coffee Supply<\/a>, Sahra Nguyen, to weigh in on young people\u2019s impact on the coffee industry and how Gen Z\u2019s preference for cold drinks isn\u2019t the only way this cohort is shaping the future of coffee.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who\u2019s Behind The Brand?<\/strong><\/h3>\n\n\n\n<p>Chamberlain Coffee was founded in 2019 by 21-year-old YouTuber Emma Chamberlain. She started the brand in fulfillment of a childhood dream, telling <a href=\"https:\/\/hollywoodlife.com\/2020\/09\/25\/emma-chamberlain-coffee-inspiration-interview\/\">Hollywood Life<\/a>: \u201cEver since I started drinking coffee and started going to cafes as kind of an escape for me, this was a dream of mine. I\u2019ve always wanted to do something with coffee, whether that be a barista or this, which is ten times cooler for me.\u201d<\/p>\n\n\n\n<p>Though not the first YouTuber to launch a coffee company (hello, <a href=\"https:\/\/awesomecoffeeclub.com\">Hank and John Green<\/a>!), with <a href=\"https:\/\/www.youtube.com\/c\/emmachamberlain\">11.6 million YouTube subscribers<\/a>, more than one Met Gala appearance, and a <a href=\"https:\/\/open.spotify.com\/show\/5VzFvh1JlEhBMS6ZHZ8CNO\">podcast that ranks in the Top 15 on Spotify<\/a>, she\u2019s undoubtedly the most well known. Chamberlain is recognized for a vlogging style that showcases her everyday life, which includes a lot of coffee. The YouTuber often records herself <a href=\"https:\/\/www.youtube.com\/watch?v=FQib8LJYPBk\">drinking cold brew in her home<\/a> or <a href=\"https:\/\/www.youtube.com\/watch?v=NDs0fBSYoZ0\">making drinks with her espresso machine<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Part of Chamberlain\u2019s success comes from being able to connect with her viewers in a way that feels authentic. Chamberlain is funny and irreverent, often <a href=\"https:\/\/www.youtube.com\/watch?v=cpFc1RPOF7s\">making faces<\/a> and off-hand comments that feel genuine, which helps build connection and credibility to her coffee brand.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/cpFc1RPOF7s?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>On young people\u2019s priorities while choosing a product, Nguyen says, \u201cI feel like a lot of consumers care about the founder and the values behind the company.\u201d The Chamberlain coffee brand feels like an extension of her YouTube personality that viewers are already familiar with.<\/p>\n\n\n\n<p>Chamberlain Coffee re-branded in 2020 with a more expansive product line. From a quick look at Chamberlain Coffee\u2019s website, it\u2019s clear that the company emphasizes cold drinks just as much as it does hot. From <a href=\"https:\/\/chamberlaincoffee.com\/collections\/accessories\">mason jars of various sizes<\/a> to <a href=\"https:\/\/chamberlaincoffee.com\/products\/cold-brew-elephant-large-cold-brew-bags\">specially designed cold brew bags<\/a> to a <a href=\"https:\/\/chamberlaincoffee.com\/collections\/accessories\/products\/normal-logo-coffee-press-transparent-12-cups\">French press made solely for cold brew<\/a>, Chamberlain Coffee knows that some like it hot\u2014and some cold.&nbsp;<\/p>\n\n\n\n<p>Chamberlain Coffee\u2019s emphasis on cold drinks is evidence of a broader shift towards cold coffee. In June of 2021, when Starbucks announced cold drinks were outpacing the sale of hot beverages by three to one, a 10% increase from the year before, then Starbucks CEO Kevin Johnson <a href=\"https:\/\/ph.news.yahoo.com\/starbucks-cold-beverages-account-for-74-percent-of-sales-in-us-102606095.html\">told Yahoo News<\/a>: \u201cI tell ya\u2014customers love them, and especially the millennial and the Gen Z cohorts, they really enjoy those cold beverages.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bringing Approachability to Coffee<\/strong><\/h3>\n\n\n\n<p>Chamberlain Coffee has positioned itself as \u201ccoffee without the pretentiousness.\u201d In an era where many coffee brands <a href=\"https:\/\/freshcup.com\/be-bold-embracing-maximalism-in-coffee-branding\/\">have embraced muted colors and minimalist design<\/a>, Chamberlain Coffee uses bright colors on its packaging, engaging copy, and out-of-the-box drink recipe suggestions\u2014reflecting many design trends that brands popular with Gen Z consumers are implementing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/22eIG1wpe_c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>It starts with how Chamberlain Coffee describes its product. Traditional coffee companies use copy that focuses on the coffee beans and roast profile rather than the consumer. Chamberlain Coffee breaks the mold in this regard, and its packaging uses phrasing like, \u201cScientifically proven to make you more productive, or whatever,\u201d product copy that is relatable to the consumer and has nothing to do with the product itself.&nbsp;<\/p>\n\n\n\n<p>Chamberlain Coffee isn\u2019t didactic about how people enjoy their coffee, offering <a href=\"https:\/\/chamberlaincoffee.com\/collections\/instant-bags\">single-serve<\/a> and <a href=\"https:\/\/chamberlaincoffee.com\/collections\/browse-all\/products\/wildcat-instant-bags\">instant<\/a> options for consumers. \u201cThere\u2019s definitely a group of people that prefer whole beans, but there\u2019s also a large audience out there that prefers convenience and creativity,\u201d says Nguyen.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chamberlaincoffee\/video\/7124413650227563782\" data-video-id=\"7124413650227563782\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@chamberlaincoffee\" href=\"https:\/\/www.tiktok.com\/@chamberlaincoffee?refer=embed\">@chamberlaincoffee<\/a> <p>our hot chocolate pairs perfectly with coffee. video by @kathrinefisker <a title=\"coffeetiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/coffeetiktok?refer=embed\">#coffeetiktok<\/a> <a title=\"mocha\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mocha?refer=embed\">#mocha<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Chamberlain Coffee\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7124413658411617029?refer=embed\">\u266c original sound &#8211; Chamberlain Coffee<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>On Chamberlain Coffee\u2019s site, there are tutorials for coffee drinks, including a <a href=\"https:\/\/chamberlaincoffee.com\/pages\/recipes\">Pumpkin Spiced Latte<\/a>, <a href=\"https:\/\/chamberlaincoffee.com\/pages\/recipes\">Chamberlain Iced Coconut Latte<\/a>, <a href=\"https:\/\/chamberlaincoffee.com\/pages\/recipes\">Cold Brew Milkshake<\/a>, and more\u2014things you don\u2019t often see on more traditional coffee websites. \u201cI think if you research some of the older specialty coffee companies, they focus more on extraction science and mastery. There\u2019s plenty of brew guides on their websites about how to extract coffee, but no drink recipes.\u201d There are also suggestions for preparing drinks, such as trying the Cocoa Grizzly Hot Chocolate iced instead of hot.&nbsp;<\/p>\n\n\n\n<p>Nguyen is familiar with eschewing traditional coffee strategies. Nguyen Coffee Supply is on a mission to \u201cbring diversity and inclusion to coffee culture,\u201d and the company is known for using social media to engage and build its audience. Like Chamberlain Coffee, Nguyen Coffee Supply uses coffee recipes to help \u201cdeconstruct elitist coffee culture,\u201d according to Nguyen, because it allows consumers to drink coffee however they want.&nbsp;<\/p>\n\n\n\n<p>Nguyen Coffee Supply publishes a new drink recipe each week, such as an <a href=\"https:\/\/nguyencoffeesupply.com\/blogs\/creative-vietnamese-coffee-drink-recipes\/apple-pie-vietnamese-latte\">Apple Pie Latte<\/a>, <a href=\"https:\/\/nguyencoffeesupply.com\/blogs\/creative-vietnamese-coffee-drink-recipes\/coffee-overnight-oats\">Coffee Overnight Oats<\/a>, and more, because the company \u201creally loves bringing creativity to the coffee experience,\u201d said Nguyen. \u201cI think this explosion of fun drink recipes has been really engaging for Gen Z because it\u2019s more fun, it\u2019s more diverse, it\u2019s more interesting\u2026 it really broadens the palette for how coffee can taste,\u201d Nguyen said, calling out drink recipes that have gone viral on TikTok.<\/p>\n\n\n\n<p>Speaking of TikTok, it\u2019s impossible to ignore the massive influence the social media platform has had on how people drink coffee. BuzzFeed News Reporter Katie Notopoulos wrote about the impact of TikTok in their article, \u201c<a href=\"https:\/\/www.buzzfeednews.com\/article\/katienotopoulos\/appuccino-tiktok-starbucks\">The Rise of the Appuccino<\/a>.\u201d In the piece, Notopolous surmises that the increase of app-based ordering during the pandemic, coupled with more time spent at home (meaning online), created the perfect storm for complex drink recipes to go <a href=\"https:\/\/www.tiktok.com\/t\/ZTRD4f7nt\/?k=1\">viral<\/a>, most of which are cold.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed alignleft is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mealsandmunchies\/video\/7113558225722690862\" data-video-id=\"7113558225722690862\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@mealsandmunchies\" href=\"https:\/\/www.tiktok.com\/@mealsandmunchies?refer=embed\">@mealsandmunchies<\/a> <p>The tiktok drink! Have you tried it?! <a title=\"tiktokdrink\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokdrink?refer=embed\">#tiktokdrink<\/a> <a title=\"starbucks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/starbucks?refer=embed\">#starbucks<\/a> <a title=\"trend\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trend?refer=embed\">#trend<\/a> <a title=\"starbucksorder\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/starbucksorder?refer=embed\">#starbucksorder<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a> <a title=\"icedcoffee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/icedcoffee?refer=embed\">#icedcoffee<\/a> <a title=\"coffee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/coffee?refer=embed\">#coffee<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Brooke\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7113558168025959214?refer=embed\">\u266c original sound &#8211; Brooke<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>As a result, the hashtag \u201c#coffeerecipe\u201d on TikTok has over 201 million views, and <a href=\"https:\/\/www.tiktok.com\/t\/ZTRD498DA\/?k=1\">influencers<\/a> continue to gain online popularity. Dunkin\u2019 Donuts has legitimized the connection between TikTok and coffee with the creation of a drink called \u201c<a href=\"https:\/\/coffeeatthree.com\/the-charli-drink-dunkin\/\">The Charli,<\/a>\u201d a collaboration between the chain and TikTok star Charli D\u2019Amelio.&nbsp;<\/p>\n\n\n\n<p>At the same time, coffee brands are racing to capitalize on the growing power of celebrity status to market their drinks. For example, Starbucks has created \u201c<a href=\"https:\/\/coffeeatthree.com\/taylor-swift-starbucks-drink\/\">Taylor\u2019s Latte,<\/a>\u201d after singer Taylor Swift (a grande caramel nonfat latte), while Tim Hortons has teamed up with Justin Bieber to offer \u201c<a href=\"https:\/\/www.wxyz.com\/news\/justin-bieber-tim-hortons-team-up-for-new-drink-return-of-timbiebs\">Biebs Brew<\/a>,\u201d a French vanilla-flavored cold brew.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Future Is Cold (And Sustainable)<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/chamberlaincoffee.com\/pages\/about\">According to the company\u2019s website<\/a>, Chamberlain Coffee products are organic, sustainably sourced, and responsibly packaged. Chamberlain Coffee describes itself as \u201ccoffee with a conscience\u201d and claims that they \u201conly deal[s] with sustainable coffee suppliers and seek[s] partnerships that make [its] products greener and greater.\u201d&nbsp;<\/p>\n\n\n\n<p>Although some may view sustainability as a bonus, three-quarters of Gen Z consumers <a href=\"https:\/\/www.weforum.org\/agenda\/2022\/03\/generation-z-sustainability-lifestyle-buying-decisions\/\">value sustainability over brand names<\/a>, demonstrating that sustainability is no longer a \u201cnice to have.\u201d For comparison, 65% of baby boomers rated sustainability as an essential part of their purchase.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2022\/08\/Nguyen-Coffee-Supply-Vietnamese-Phin-Drip-Over-Ice-Milk-Macro-3-819x1024.jpg\" alt=\"\" class=\"wp-image-31611\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2022\/08\/Nguyen-Coffee-Supply-Vietnamese-Phin-Drip-Over-Ice-Milk-Macro-3-819x1024.jpg 819w, https:\/\/freshcup.com\/wp-content\/uploads\/2022\/08\/Nguyen-Coffee-Supply-Vietnamese-Phin-Drip-Over-Ice-Milk-Macro-3-400x500.jpg 400w, https:\/\/freshcup.com\/wp-content\/uploads\/2022\/08\/Nguyen-Coffee-Supply-Vietnamese-Phin-Drip-Over-Ice-Milk-Macro-3-768x960.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2022\/08\/Nguyen-Coffee-Supply-Vietnamese-Phin-Drip-Over-Ice-Milk-Macro-3-1080x1350.jpg 1080w, https:\/\/freshcup.com\/wp-content\/uploads\/2022\/08\/Nguyen-Coffee-Supply-Vietnamese-Phin-Drip-Over-Ice-Milk-Macro-3-610x763.jpg 610w, https:\/\/freshcup.com\/wp-content\/uploads\/2022\/08\/Nguyen-Coffee-Supply-Vietnamese-Phin-Drip-Over-Ice-Milk-Macro-3-200x250.jpg 200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Photo courtesy of Nguyen Coffee Supply<\/figcaption><\/figure>\n\n\n\n<p>Nguyen agrees: \u201cWe\u2019re at a point right now where sustainability should already naturally be integral to a company\u2019s mission.\u201d&nbsp;<\/p>\n\n\n\n<p>Companies like Chamberlain Coffee are acknowledging and embracing the needs of younger coffee drinkers. Utilizing her platform on YouTube, Chamberlain has curated an elegant yet casual vibe surrounding her experience of drinking coffee, making it easy for customers to picture themselves doing the same.&nbsp;<\/p>\n\n\n\n<p>Chamberlain Coffee reflects Gen Z\u2019s priorities in the ever-changing coffee space. Instead of minimalist coffee bags that feature exacting recipes for extracting the perfect cup of black coffee, brands like Chamberlain Coffee emphasize coffee\u2019s playful side, providing drinkers with colorful and aesthetically pleasing products and exciting drink recipes. <\/p>\n\n\n\n<p>Brands like Chamberlain Coffee are not simply responding to trends but echo how consumers drink coffee today and can serve as a blueprint for brands looking to stay relevant and engage with coffee\u2019s younger audience.<\/p>\n\n\n\n<p><em>Cover photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@blakewisz?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Blake Wisz<\/a><\/em><\/p>\n\n\n\n<p><em><strong>Sasha Weilbaker<\/strong> is a freelance writer living and working in Vermont. In the wild, she can be found at her local coffee shop or on her bike.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2021, three out of every four drinks sold at Starbucks was cold. Many of the dramatic changes in coffee consumption come from the newest generation of coffee drinkers: Gen Z. <\/p>\n","protected":false},"author":1682,"featured_media":31605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[14278],"tags":[],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cold Coffee for a New Cohort: What Chamberlain Coffee Says About Gen Z Coffee Drinkers - Fresh Cup Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/freshcup.com\/cold-coffee-for-a-new-cohort-what-chamberlain-coffee-says-about-gen-z-coffee-drinkers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cold Coffee for a New Cohort: What Chamberlain Coffee Says About Gen Z Coffee Drinkers\" \/>\n<meta property=\"og:description\" content=\"In 2021, three out of every four drinks sold at Starbucks was cold. 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