{"id":29997,"date":"2022-04-25T07:51:00","date_gmt":"2022-04-25T14:51:00","guid":{"rendered":"https:\/\/freshcup.com\/?p=29997"},"modified":"2022-08-17T23:36:24","modified_gmt":"2022-08-18T04:36:24","slug":"creating-a-budget-that-works-for-you","status":"publish","type":"post","link":"https:\/\/freshcup.com\/creating-a-budget-that-works-for-you\/","title":{"rendered":"Crunching the Numbers \u2014 Creating a Budget That Works For You"},"content":{"rendered":"\n<p>Money isn\u2019t exactly the easy part to owning or starting up a business. Sometimes business owners in the coffee and tea community navigate finances with only personal experience to draw from; sometimes people have been in business a while and are still wanting to try something new with their profits. But budgeting doesn\u2019t have to be a roadblock. These entrepreneurs have a few tips and tricks up their sleeves.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Calculate Costs<\/strong><\/h2>\n\n\n\n<p>Starting out with a simple spreadsheet, or pen and paper, can open the doors to understanding how much money you earn and how much money you pay out. It is all about starting to visualize the numbers.<\/p>\n\n\n\n<p>Bola Sokunbi is the founder of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.clevergirlfinance.com\/\" target=\"_blank\">Clever Girl Finance<\/a>, an online platform and community for personal finance and accounting courses. Sokunbi, also an author, posted a video on YouTube especially for business owners, \u201c<a href=\"https:\/\/youtu.be\/RzAxso_D63Y\" target=\"_blank\" rel=\"noreferrer noopener\">Starting A Business The Right Way: How to Create A Simple Business Budget<\/a>,\u201d which has garnered thousands of views.&nbsp;<\/p>\n\n\n\n<p>To begin the budget journey, Sokunbi suggests, at the very minimum, writing down every essential cost that is needed to keep your business open, and categorizing what is recurring every month. That way, she says, you know how to see past those numbers.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Bola_Caroline-Beffa-Photography_800Web.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"800\" height=\"976\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Bola_Caroline-Beffa-Photography_800Web.jpg\" alt=\"\" class=\"wp-image-30006 size-full\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Bola_Caroline-Beffa-Photography_800Web.jpg 800w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Bola_Caroline-Beffa-Photography_800Web-410x500.jpg 410w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Bola_Caroline-Beffa-Photography_800Web-768x937.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Bola_Caroline-Beffa-Photography_800Web-200x244.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Bola_Caroline-Beffa-Photography_800Web-246x300.jpg 246w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Clever Girl Finance\u2019s Budget Tips for Shops:<\/strong><\/p>\n\n\n\n<ul><li>Define business goals and budget those in<\/li><li>Define recurring costs as the base of your budget to keep your business running&nbsp;<\/li><li>Create an emergency fund<\/li><li>Divide sales sheets by products to see what is selling and what isn\u2019t<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Bola Sokunbi. Photo by Caroline Beffa Photography<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p>If you are opening a new business, startup costs should also be factored in, she says.<\/p>\n\n\n\n<p>\u201cOnce you factor in startup costs, you can determine how long it may take to recoup them by taking the startup costs and dividing them by six months, a year, and say, \u2018Okay, now I know how much extra I need after my essential costs are covered to recoup starting costs,\u2019\u201d says Sokunbi.<\/p>\n\n\n\n<p>Like personal finances, she continues, business finances can have ebbs and flows. Not only should you track those costs that keep your business open, but as time goes on, write down an amount you want to set aside for emergencies, such as economic downturns or slow seasons.&nbsp;<\/p>\n\n\n\n<p>\u201cBuild a line in the budget that has a goal to set aside a fixed amount every month,\u201d says Sokunbi. \u201cHave a business backup. For example, business may be slow and instead of letting parts of your team go, you can continue to pay them. Or maybe you will need to upgrade your equipment. By doing this, this makes you rely less on debt in uncertain times.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Define Business Goals<\/strong><\/h2>\n\n\n\n<p>While budgeting with digital tools like QuickBooks and Microsoft Excel sheets is valuable, Sokunbi says your goals as a business owner are just as vital.&nbsp;<\/p>\n\n\n\n<p>\u201cThose programs will tell you how much you made, how much taxes you owe&#8230;but they don\u2019t really align with what your goals and objectives are,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>\u201cSay I want to make $500,000 this year, or I want my business to be profitable by June,\u201d she continues. \u201cThat is where budgeting comes in. This is where business owners need to be proactive and not to rely on that software. Those tools can\u2019t read your mind.\u201d<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHgK1rohd7A\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CHgK1rohd7A\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CHgK1rohd7A\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Clever Girl Finance (@clevergirlfinance)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>By setting aside money through budgeting, goals can become a reality over time or help you develop a payment plan for capital taken out to reach them.&nbsp;<\/p>\n\n\n\n<p>\u201cThink of it as you are telling your money what you want it to do for you and your business, based on your plans and your goals and objectives for your business to be not only profitable, but to grow,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>Budgeting definitely can seem hard in the coffee and tea industry. Like any entrepreneur in any field, many people enter the industry because of their passion for coffee, with finances the last thing on their mind, says Sokunbi.<\/p>\n\n\n\n<p>\u201c[Many people are] trying to leverage a business as a way to get ahead, but there might be aspects of finances in their personal life that they don\u2019t even understand,\u201d she says. \u201cAnd so it makes it even more so difficult and more so uncomfortable to have the conversation from a business perspective.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Projecting Is Just<\/strong> <strong>As Important<\/strong><\/h2>\n\n\n\n<p>Sahra Nguyen started <a rel=\"noreferrer noopener\" href=\"https:\/\/nguyencoffeesupply.com\/\" target=\"_blank\">Nguyen Coffee Supply<\/a> in Brooklyn in 2018. Her company directly ships green coffee from producers in Vietnam, offers single-origin roasts and more, and sells to consumers via its website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"969\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahra-Nguyen-in-Vietnam-visiting-Coffee-Farms-2019_1015Web.jpg\" alt=\"\" class=\"wp-image-30015\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahra-Nguyen-in-Vietnam-visiting-Coffee-Farms-2019_1015Web.jpg 1015w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahra-Nguyen-in-Vietnam-visiting-Coffee-Farms-2019_1015Web-500x477.jpg 500w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahra-Nguyen-in-Vietnam-visiting-Coffee-Farms-2019_1015Web-768x733.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahra-Nguyen-in-Vietnam-visiting-Coffee-Farms-2019_1015Web-200x191.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahra-Nguyen-in-Vietnam-visiting-Coffee-Farms-2019_1015Web-314x300.jpg 314w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Sahra Nguyen (right) visiting coffee farms in Vietnam.<\/figcaption><\/figure>\n\n\n\n<p>A few years into owning her business, her takeaway is: budget\u2014but don\u2019t forget to add financial projections.&nbsp;<\/p>\n\n\n\n<p>\u201cThe closer you stay to your numbers, the more control you\u2019re going to have over your business and the more empowered you\u2019re going to be as a business owner and entrepreneur,\u201d says Nguyen.&nbsp;<\/p>\n\n\n\n<p>She believes outlining a financial model\u2014or the process of creating a summary of a company\u2019s expenses and earnings in the form of a spreadsheet that can be used to calculate the impact of a future event or decision\u2014can allow businesses to project, or forecast what future finances will look like. &nbsp;<\/p>\n\n\n\n<p>\u201cYou can always find the formula that works best for you,\u201d says Nguyen. \u201cIt\u2019s also about how much you want to walk away with like, do you want to make a profit? Are you looking to just break even? I think staying flexible is important, and financial modeling allows you to easily shift your budget and prices if you need to.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"575\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahr_RoastRetail_1015Web.jpg\" alt=\"\" class=\"wp-image-30017\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahr_RoastRetail_1015Web.jpg 1015w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahr_RoastRetail_1015Web-500x283.jpg 500w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahr_RoastRetail_1015Web-768x435.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahr_RoastRetail_1015Web-200x113.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Sahr_RoastRetail_1015Web-530x300.jpg 530w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Sahra roasting in Brooklyn (left), and at Essex Market in NYC. <\/figcaption><\/figure>\n\n\n\n<p>As a new business on the block, a financial projection can forecast spending based on recurring costs, and how much you hope to make on sales, to determine outcomes. By doing this, you can show bankers or investors the path of paying back loans, growing, or sustaining your business. And for those in business for a while, projecting could mean staying on track or making profitable or even bigger moves.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Review, Then Review Some More<\/strong><\/h2>\n\n\n\n<p>Actively reviewing the budget and projections can make a real difference for the future.&nbsp;<\/p>\n\n\n\n<p>\u201cLook at your prior month\u2019s budget, even your last six months of spending,\u201d says Sokunbi. \u201cThere are so many incredible insights and many people will shy away because they think they are not making enough money, but there are so many golden gems and nuggets in your history of your business.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"575\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/FinanceBooks_1015Web.jpg\" alt=\"\" class=\"wp-image-30029\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/FinanceBooks_1015Web.jpg 1015w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/FinanceBooks_1015Web-500x283.jpg 500w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/FinanceBooks_1015Web-768x435.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/FinanceBooks_1015Web-200x113.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/FinanceBooks_1015Web-530x300.jpg 530w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Two of Bola Sokunbi&#8217;s books on finance.<\/figcaption><\/figure>\n\n\n\n<p>To begin, Sokunbi suggests looking at your past business\u2019s&nbsp; budget, past expenses, and past spending, then taking a look at what areas are the largest, and determining if that spending is necessary. It also reveals, based on revenue coming in, what is making you money and what is not.<\/p>\n\n\n\n<p>\u201cYou might find the biggest bulk of spending is your coffee, and that is okay, but you might find that you are spending more on coffee cups than you should be,\u201d she says. \u201cOr&#8230;let\u2019s say you have 10 different types you offer, you may find that there are actually two coffee products that are your top sellers that are bringing in so much money for you, but you have high expenses on the other eight products, [which] is another opportunity for you to cut back on your spending for those eight products\u2026.Put more of your spending towards the products that are doing well for you to try to earn more money. How can you adjust things, is there opportunity to save more so that you can widen that gap between your revenue and your expenses, which essentially is your profit.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Finance_1015.jpg);background-position:50% 50%\"><img decoding=\"async\" width=\"1015\" height=\"571\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Finance_1015.jpg\" alt=\"\" class=\"wp-image-30020 size-full\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Finance_1015.jpg 1015w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Finance_1015-500x281.jpg 500w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Finance_1015-768x432.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Finance_1015-200x113.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Finance_1015-533x300.jpg 533w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Financial Projecting 101<\/strong><\/p>\n\n\n\n<ul><li>Use last year\u2019s sales numbers as the basis of your projected sales numbers<\/li><li>Find free projecting spreadsheets online to begin to play around with your numbers<\/li><li>Check in often, and remember these numbers are educated guesses<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Invest In Marketing<\/strong><\/h2>\n\n\n\n<p>Marketing can be expensive to add to your business\u2019s ongoing expenses, but can be well worth it to boost your foot and\/or digital traffic.<\/p>\n\n\n\n<p>Nguyen did her own marketing when her business started, and has recently outsourced it after her company grew over the years.&nbsp;<\/p>\n\n\n\n<p>\u201cI have the unique advantage as a super creative person and someone with a background in media, so I created all of it,\u201d she says. \u201cFor those who do not own their marketing, it is very important to invest in because it is a big opportunity to connect with your audience, and it is a place to have first contact with potential customers.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"677\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/NguyenCoffee3432Edit2x3_1015.jpg\" alt=\"\" class=\"wp-image-30027\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/NguyenCoffee3432Edit2x3_1015.jpg 1015w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/NguyenCoffee3432Edit2x3_1015-500x333.jpg 500w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/NguyenCoffee3432Edit2x3_1015-768x512.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/NguyenCoffee3432Edit2x3_1015-200x133.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/NguyenCoffee3432Edit2x3_1015-450x300.jpg 450w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Nguyen Coffee Supply understands the strength of good marketing.<\/figcaption><\/figure>\n\n\n\n<p>Nguyen also suggests taking out a small loan up to $1,000 as a trial for experimenting with applying marketing services to your business plan.&nbsp;<\/p>\n\n\n\n<p>\u201cIf you do that, I would say be mindful how it will affect your cash flow because paying it back will take partial revenue each day,\u201d says Nguyen. \u201cAsk how marketing could bring value to your company, whether it is new customers, and set goals so you feel you\u2019re getting value out of it since it can be hard to put a direct ROI on marketing.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No Shame In Starting Small<\/h2>\n\n\n\n<p>Running a bare-bones operation to start could mean faster profits and growth.&nbsp;<\/p>\n\n\n\n<p>Janine Awan and her husband Saadat Awan of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.woodcatcoffee.com\/\" target=\"_blank\">Woodcat Coffee<\/a> in Los Angeles started with limited furniture and a limited menu. After gaining awareness in the community, the couple was able to afford to do more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Woodcat_SaadatJanine_1015web-684x1024.jpg\" alt=\"\" class=\"wp-image-30032\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Woodcat_SaadatJanine_1015web-684x1024.jpg 684w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Woodcat_SaadatJanine_1015web-334x500.jpg 334w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Woodcat_SaadatJanine_1015web-768x1149.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Woodcat_SaadatJanine_1015web-200x300.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/Woodcat_SaadatJanine_1015web.jpg 1015w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><figcaption>Janine and Saadat Awan of Woodcat Coffee.<\/figcaption><\/figure>\n\n\n\n<p>\u201cA lot of businesses take out loans and just want to finish the place,\u201d says Janine Awan. \u201cWe had nothing on the walls. We barely even had tables and chairs. We just were like, let\u2019s start, let\u2019s start appealing to the neighborhood and proving to them that we know what we\u2019re doing\u2026.Six years later, we\u2019re doing great. We just started roasting this year, which is going to help us save even more money.\u201d<\/p>\n\n\n\n<p>The Awans, like Nguyen, also drew from past professional experience to boost their business. Saadat is trained in MEP (mechanical, electrical, plumbing) engineering, while Janine is a professional designer and illustrator.&nbsp;<\/p>\n\n\n\n<p>\u201cWe have been DIY from the start with Woodcat,\u201d says Janine. \u201cThat is probably my biggest piece of advice, that if you are brick and mortar, you do not have to have all the things right away. Start small.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1015\" height=\"678\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/WoocatBeans1015Web.jpg\" alt=\"\" class=\"wp-image-30035\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/WoocatBeans1015Web.jpg 1015w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/WoocatBeans1015Web-500x334.jpg 500w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/WoocatBeans1015Web-768x513.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/WoocatBeans1015Web-200x134.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/WoocatBeans1015Web-449x300.jpg 449w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Coffee bean packaging at Woodcat Coffee.<\/figcaption><\/figure>\n\n\n\n<p>During times of uncertainty, like with the COVID-19 virus, finances can be tight, and working with a limited, stripped-down budget can happen.<\/p>\n\n\n\n<p>\u201cWhat are those recurring costs that you need to have in place at the very least that will still give your customer that amazing experience, but will not put you over budget and eat into your profits?\u201d says Sokunbi. \u201cEmergency funds set aside [during budgeting] can help you weather the storms during those times, or low seasons.\u201d&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hungrybunnyict.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hungry Bunny Virtual Donut Shop<\/a> in Wichita, Kansas, opened up in March, just as the United States saw COVID-19 cases rise. Its owner and creator, Khloe Hines, lost her previous job during this time, and decided it was time to launch a longtime dream of hers to own an online-based doughnut shop.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"957\" height=\"1024\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/KhloeHines_HungryBunny_1015-957x1024.jpg\" alt=\"\" class=\"wp-image-30036\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/KhloeHines_HungryBunny_1015-957x1024.jpg 957w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/KhloeHines_HungryBunny_1015-467x500.jpg 467w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/KhloeHines_HungryBunny_1015-768x822.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/KhloeHines_HungryBunny_1015-200x214.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/KhloeHines_HungryBunny_1015-280x300.jpg 280w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/KhloeHines_HungryBunny_1015.jpg 1015w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Khloe Hines opened Hungry Bunny Virtual Donut Shop in March.<\/figcaption><\/figure>\n\n\n\n<p>Everything came out of her personal pockets in the beginning, says Hines. She does her own grocery shopping for the business, makes her own stickers, sends packages, does local deliveries\u2014you name it, Hines does it.&nbsp;<\/p>\n\n\n\n<p>\u201cDon\u2019t be afraid to ask for help, when it comes to the budgeting aspect of running a business,\u201d she says. \u201cFind a mentor, or a colleague, or even a friend that is willing to assist you with record keeping and bookkeeping.\u201d<\/p>\n\n\n\n<p>Even keeping a notebook can make a difference in tracking items and finances starting out, suggests Hines.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"1024\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/HungryBunny_CloseUp1015-770x1024.jpg\" alt=\"\" class=\"wp-image-30037\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/HungryBunny_CloseUp1015-770x1024.jpg 770w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/HungryBunny_CloseUp1015-376x500.jpg 376w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/HungryBunny_CloseUp1015-768x1021.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/HungryBunny_CloseUp1015-200x266.jpg 200w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/HungryBunny_CloseUp1015-226x300.jpg 226w, https:\/\/freshcup.com\/wp-content\/uploads\/2020\/11\/HungryBunny_CloseUp1015.jpg 1015w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Dead Velvet donuts from Hungry Bunny Virtual Donut Shop&#8217;s Halloween seasonal menu. <\/figcaption><\/figure>\n\n\n\n<p>\u201cIt\u2019s always kind of bumpy being an entrepreneur and a small business owner, but I believe these things help a lot,\u201d she says.<\/p>\n\n\n\n<p>\u201cBudgeting&#8230;is not about perfection, but it\u2019s about having one in place and trying to work through it every month,\u201d adds Sokunbi. \u201cAnd then very importantly, assessing the prior month to determine what went wrong, what went wrong, what can be, what can be improved upon, and what can be done differently.\u201d<\/p>\n\n\n\n<p><em>This story was originally published on November 16, 2020 and and has been updated and republished according to our current Fresh Cup standards.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five entrepreneurs share their best financial practices.<\/p>\n","protected":false},"author":1207,"featured_media":30045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[25,24,14249],"tags":[6398,1051,5296],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crunching the Numbers \u2014 Creating a Budget That Works For You - Fresh Cup Magazine<\/title>\n<meta name=\"description\" content=\"Money isn\u2019t exactly the easy part to owning or starting up a business. 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