{"id":29838,"date":"2022-05-13T06:00:00","date_gmt":"2022-05-13T11:00:00","guid":{"rendered":"https:\/\/freshcup.com\/?p=29838"},"modified":"2022-08-17T23:31:08","modified_gmt":"2022-08-18T04:31:08","slug":"the-myth-of-congolese-coffee","status":"publish","type":"post","link":"https:\/\/freshcup.com\/the-myth-of-congolese-coffee\/","title":{"rendered":"The Myth of Congolese Coffee"},"content":{"rendered":"\n<p class=\"has-small-font-size\"><em>Idjwi Island on Lake Kivu, DRC. Photo: <a href=\"https:\/\/www.instagram.com\/p\/B1HNBbEnjGY\/\" target=\"_blank\" rel=\"noreferrer noopener\">@mightypeacegram<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><em>I thought Congolese coffee was a myth.&nbsp;<\/em><\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p>I heard these words during a workshop organized by one of New York City&#8217;s major roasters; the instructor said this after telling her that I was importing delicious coffees from the Democratic Republic of Congo (also referred to as DRC or Congo).&nbsp;<\/p>\n\n\n\n<p>The instructor thought Congolese coffee was a myth because she would hear people rave about it, she heard whispers about its uniqueness, but she never saw it anywhere. Due to its absence from the market and the fact that she had never tasted Congolese coffee despite studying the industry and having worked in coffee for years, it had taken on a mythical status in her mind. As a newcomer to the sector (<a target=\"_blank\" href=\"https:\/\/mightypeacecoffee.com\/\" rel=\"noreferrer noopener\">Mighty Peace Coffee<\/a>&nbsp;turned 2 in September), I was shocked to hear her say that.<\/p>\n\n\n\n<p>In her defense, Congolese coffee has historically been absent from most coffee roasters&#8217; menus and importers&#8217; offering sheets. Those who know it love it and want more, but they&#8217;re often frustrated by its lack of consistent availability and the logistical difficulties of operating in DRC. Additionally, I&#8217;ve heard painful stories from importers and roasters about past experiences regarding significant delays.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B7YYyBQh3GQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B7YYyBQh3GQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B7YYyBQh3GQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">The first time my partners and I saw our first container of the finest Congolese coffee beans! This was an imporant day, can&#8217;t wait to continue introducing Congolese coffee to the world. Coming to the finest roasters and coffee shops near you very soon! #TBT #thatsalottacoffee #javajim #congocoffeeguy #congolesecoffee #coffee<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/jim.ngokwey\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> Jim Ngokwey<\/a> (@jim.ngokwey) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-01-16T12:46:49+00:00\">Jan 16, 2020 at 4:46am PST<\/time><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Nevertheless, they broadly agree that once the logistics can be figured out, as we have at Mighty Peace Coffee, Congolese coffee will become a go-to in America because of its unique versatility as a single-origin coffee and versatility as a blend component.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fact Vs. Fiction<\/strong><\/h3>\n\n\n\n<p>The mythical status of Congolese coffee (and the Democratic of Congo in general) is correlated with the fact that the DRC&#8217;s people and landscape have fascinated storytellers and mythmakers in literature and Hollywood for centuries. One of the most notable examples is Joseph Conrad&#8217;s\u00a0<em>Heart of Darkness,\u00a0<\/em>published in 1899. The book was inspired by the horrors Conrad saw throughout his travels in what was then called Congo Free State during Belgium&#8217;s King Leopold II&#8217;s rule.\u00a0<\/p>\n\n\n\n<p>According to literary critic Harold Bloom,&nbsp;<em>Heart of Darkness<\/em>&nbsp;has been analyzed more than any other work of literature in universities and colleges. In Hollywood,&nbsp;<em>Congo<\/em>, a blockbuster about killer gorillas starring Laura Linney, was released in 1995 and grossed more than $150 million at the box office.&nbsp;<\/p>\n\n\n\n<p>King Leopold II, whose regime had a policy of cutting off the hands of Congolese who didn&#8217;t meet rubber production quotas, will soon be the subject of a Ben Affleck-produced film called&nbsp;<a target=\"_blank\" href=\"https:\/\/variety.com\/2019\/film\/news\/ben-affleck-king-leopolds-ghost-1203411868\/\" rel=\"noreferrer noopener\"><em>King Leopold&#8217;s Ghost<\/em><\/a>. Virunga, one of DRC&#8217;s most well-known national parks and the home of endangered mountain gorillas, was the subject of&nbsp;<a target=\"_blank\" href=\"https:\/\/virungamovie.com\/\" rel=\"noreferrer noopener\">a documentary released by Netflix in 2014<\/a>\u2014Leonardo DiCaprio and Barry Jenkins have signed up to produce a&nbsp;<a target=\"_blank\" href=\"https:\/\/variety.com\/2020\/film\/news\/leonardo-dicaprio-barry-jenkins-virunga-1234646865\/\" rel=\"noreferrer noopener\">movie adaptation of this documentary<\/a>.&nbsp;<\/p>\n\n\n\n<p>Oscar-winner Ryan Gosling traveled to Congo and served as the photographer for&nbsp;<a target=\"_blank\" href=\"https:\/\/congostories.org\/\" rel=\"noreferrer noopener\"><em>Congo Stories<\/em><\/a>, a book published in 2018 which tells stories of Congolese activists and leaders. Golden Globe winner Robin Wright narrated&nbsp;<a target=\"_blank\" href=\"http:\/\/www.whenelephantsfight.com\/\" rel=\"noreferrer noopener\"><em>When Elephants Fight<\/em><\/a>, an award-winning documentary produced by Mighty Peace Coffee Chairman JD Stier about the role of tech companies on supply chain transparency in the mining sector. The Congo River, Africa&#8217;s second-largest river after the Nile, and its rainforest, the second-largest in the world after the Amazon, have long fascinated explorers and storytellers who have all contributed to the Congolese myth.&nbsp;<\/p>\n\n\n\n<p>As a result, fact and fiction often collide when it comes to Congo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In the Global Coffee Landscape<\/strong><\/h3>\n\n\n\n<p>As we distinguish between facts and fiction about Congo and its coffee, let&#8217;s first understand where the DRC currently stands in the global coffee landscape.&nbsp;<\/p>\n\n\n\n<p>It is estimated that more than 70% of the coffee grown in the DRC gets smuggled into neighboring countries, most notably Rwanda and Uganda, where Congolese farmers&nbsp;<a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2017\/08\/23\/world\/africa\/democratic-republic-congo-specialty-coffee.html\" rel=\"noreferrer noopener\">can earn 15% more money than if they were to sell it locally<\/a>.&nbsp;<\/p>\n\n\n\n<p>This issue only partially explains why Congo&#8217;s contribution to global coffee exports stands&nbsp;<a target=\"_blank\" href=\"http:\/\/www.ico.org\/prices\/m1-exports.pdf\" rel=\"noreferrer noopener\">at a paltry 0.14%<\/a>. High operating costs are a big part of the problem; they can be between 66% and 133% higher in DRC than in neighboring Uganda. In an industry where stakeholders across the value chain worry about low margins, these high costs explain why many are staying away from Congo.&nbsp;<\/p>\n\n\n\n<p>While some avoid the DRC altogether, others have been investing in Congolese coffee and its infrastructure. The&nbsp;<a target=\"_blank\" href=\"https:\/\/www.easterncongo.org\/\" rel=\"noreferrer noopener\">Eastern Congo Initiative<\/a>, the&nbsp;<a target=\"_blank\" href=\"https:\/\/www.thehowardgbuffettfoundation.org\/\" rel=\"noreferrer noopener\">Howard Buffett Foundation<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.usaid.gov\/\" rel=\"noreferrer noopener\">USAID<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.ukaiddirect.org\/\" rel=\"noreferrer noopener\">UKAID<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.elanrdc.com\/\" rel=\"noreferrer noopener\">ELANRDC<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.starbucks.com\/\" rel=\"noreferrer noopener\">Starbucks<\/a>, and more have financed research, built washing stations, and provided training programs to cooperatives and farmers.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.highergroundstrading.com\/\" rel=\"noreferrer noopener\">Higher Grounds<\/a>&nbsp;in Michigan and&nbsp;<a target=\"_blank\" href=\"https:\/\/counterculturecoffee.com\/\" rel=\"noreferrer noopener\">Counter Culture<\/a>&nbsp;in North Carolina were among the&nbsp;<a target=\"_blank\" href=\"https:\/\/www.csis.org\/analysis\/assessing-growth-potential-eastern-congos-coffee-and-cocoa-sectors\" rel=\"noreferrer noopener\">early adopters in the United States<\/a>.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.saveurdukivu.org\/\" rel=\"noreferrer noopener\">Saveur du Kivu<\/a>, the country&#8217;s premier coffee festival, has been financed by Higher Grounds. The festival is a fantastic opportunity for farmers and cooperatives to share their latest crops with international coffee buyers.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BrDzQKJgK8i\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BrDzQKJgK8i\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BrDzQKJgK8i\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">The finest beans are then de-husked as they prepare for their journey from the African Great Lakes Region to the United States Great Lakes Region at our fourth generation family farm. #greatlakesconnection The DRC, once the bread basket of Africa, will for generations be home to the most fertile agricultural lands on earth, the African Great Lakes Region. The region\u2019s rich tradition of specialty coffee, which has produced some of the finest coffee on the planet, has been preserved &#8211; now becoming the industry\u2019s best kept \u2018secret\u2019. Join us as we make the transition from resource wars to sustainable mighty peace and a legacy we can be proud of. \u262e\ufe0f \u2022 Join our Peace Trade at the link in our bio. \u2022 \u2022 \u2022 #MightyPeaceCoffee #PeaceTrade #PeaceTribe #PeaceTradeLove #CongoleseCoffee #Seed2Table #FairTrade #DirectTrade #WomenSupportWomen #CoffeeLover  #StandWithCongo #PeaceVentures #StierForward #Sustainability #OrganicCoffee<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/mightypeacegram\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> Mighty Peace Coffee<\/a> (@mightypeacegram) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-12-06T20:33:00+00:00\">Dec 6, 2018 at 12:33pm PST<\/time><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Congolese coffee is highly versatile; its flavors vary from fruity, with red plum, cantaloupe, stone fruit, plum, cherry, and licorice note; to creamy notes of white chocolate, vanilla and hazelnut. It stands on its own as a single origin or a great complement to blends. The volcanoes, elevation, Lake Kivu, and the rich and fertile soil create ideal conditions for unique beans.&nbsp;<\/p>\n\n\n\n<p>Some of the roasters I&#8217;ve introduced to Congolese coffee sometimes compare it to great Guatemalan and Ethiopian coffees. These comparisons are more a testament to the human tendency to compare the&nbsp;<em>new<\/em>&nbsp;to what we&#8217;re familiar with. We do that in sports: for example, people often compare LeBron James to Michael Jordan, but as familiarity increases with Congolese coffee, we expect these comparisons to cease and for people to view Congolese coffee on its own and not in relation to other great coffees.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Vision for Growth<\/strong><\/h1>\n\n\n\n<p>Congolese coffee won&#8217;t be a myth to many for much longer, and it&#8217;s starting to appear on more offering sheets. Speaking with fellow importers across the country, they&#8217;re looking to import more of it in 2021, with quite a few asking for insights on Mighty Peace Coffee&#8217;s supply chain, given our local presence in the country. Additionally, there has recently been a series of announcements about investments and initiatives in Congo from\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/dailycoffeenews.com\/2020\/08\/19\/nespresso-pledges-long-term-support-for-eastern-drc-coffee-sector\/\" target=\"_blank\">Nespresso and other importers<\/a>.\u00a0<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BuBw5ZCAE64\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BuBw5ZCAE64\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BuBw5ZCAE64\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cThis is a great joy and pride for this place, we see a lot of people coming from everywhere thanks to the coffee and it makes us very happy.\u201d &#8211; Seth Maseti\u2800 \u2800 Mighty Peace Coffee was born out of the Congolese peace movement by an international team of business leaders, coffee experts and innovators, community organizers and human rights defenders. From Seed-to-Table, Mighty Peace Coffee delivers the best quality single origin beans from the heart of the Congolese peace movement.\u2800 \u2800 #MightyPeaceCoffee #PeaceTrade #PeaceTribe #PeaceTradeLove #CongoleseCoffee #Seed2Table #FairTrade #DirectTrade #WomenSupportWomen #CoffeeLover #StandWithCongo #PeaceVentures #StierForward #GreatLakesConnection<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/mightypeacegram\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> Mighty Peace Coffee<\/a> (@mightypeacegram) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-02-18T15:10:30+00:00\">Feb 18, 2019 at 7:10am PST<\/time><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>As a Congolese immigrant who now calls New York home, I dream of my country&#8217;s coffee not being an afterthought or an exotic option that roasters try once every few years but rather a mainstay for coffee brands across the country.<\/p>\n\n\n\n<p>I&#8217;m working towards making this dream a reality because I know coffee can be a catalyst for inclusive economic transformation. A cash crop like coffee cannot be the only vehicle for development, but it can play an essential role. Investment in the DRC&#8217;s coffee will spark an increase in skilled jobs, industrialization, and private sector-led economic growth that will expand the country&#8217;s narrative. It&#8217;s why I came into the industry, and it&#8217;s why we launched a social impact importing startup two years ago.<\/p>\n\n\n\n<p>This vision for inclusive economic growth will come to fruition through the mythical Congolese coffee bean.<\/p>\n\n\n\n<p><em>This article was originally published on October 5, 2020, and has been updated according to Fresh Cup\u2019s current editorial standards.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congolese coffee has historically been absent from most coffee roasters\u2019 menus\u2014but may soon become a go-to in America because of its unique versatility.<\/p>\n","protected":false},"author":1539,"featured_media":29844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[14269],"tags":[],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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