{"id":28505,"date":"2020-06-24T11:05:48","date_gmt":"2020-06-24T18:05:48","guid":{"rendered":"https:\/\/freshcup.com\/?p=28505"},"modified":"2020-07-22T09:05:06","modified_gmt":"2020-07-22T16:05:06","slug":"5-minutes-with-lanisa-williams-barista-life-la","status":"publish","type":"post","link":"https:\/\/freshcup.com\/5-minutes-with-lanisa-williams-barista-life-la\/","title":{"rendered":"5 Minutes With: LaNisa Williams, Barista Life LA"},"content":{"rendered":"\n

Photo of LaNisa: @baristalifela<\/a><\/p>\n\n\n\n

Earlier this month, Barista Life LA<\/a> creator LaNisa Williams launched the #BlackinBrew <\/a>Instagram campaign, which features Black coffee industry professionals from around the world. It has since garnered the attention not only of many in the industry, but media outlets including various podcasts and even the Los Angeles Times<\/a><\/em>.<\/p>\n\n\n\n

Initially created to highlight Los Angeles-area baristas, Williams pivoted to take it \u201ca step further\u201d to feature Black people in the coffee industry as a whole.<\/p>\n\n\n\n

\u201cIn March, right before the pandemic hit, I had the idea of highlighting local baristas in the L.A. area,\u201d says Williams. \u201cBut stuff happened, and I didn\u2019t get to devote enough time to that.\u201d<\/p>\n\n\n\n

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Up next on #BlackinBrew we have twin brothers David & Duane Hogg @hoggbatch \u2615\ufe0fHow long have you been in coffee? Experientially, almost a decade, however, as a connoisseur and roaster it\u2019s been about 4 years or so. \u2615\ufe0fWhat is your current role in the coffee community? What company do you work for? We\u2019re the owners of Hogg Batch Coffee, a premium experimental coffee roasting company that specializes in barrel-aged coffee. In the coffee community we like to consider ourselves students, facilitators and most of curators. We\u2019re constantly exploring coffee from its origins, the various ways it can be consumed to the social impact it has on community. Coffee connects people in ways that nothing else does. It motivates and inspires creativity, conversation and awakens a sense of optimism and drive within. Coffee gives hope \u2013 that you can get through this moment. \u2615\ufe0fHave you experienced racial injustice in the coffee industry? We\u2019ve been fortunate enough to travel throughout the country and even outside, experiencing coffee culture in various destinations. In our time as coffee explorers we haven\u2019t experienced direct racial injustice. Of course, there have been a select few times, where we were felt ignored and misunderstood even but nothing so transparent that we would tie it to discrimination by race. Our desire to bring more diversity to the coffee culture came from a general lack of self-representation. We acknowledge our ability and responsibility to drive that diversity, not only of race, but of thought in order to affect change in a space that can have such a huge social impact on humanity. \u2615\ufe0fWhat is your company\u2019s Mission? [To create a unique, delightful experience with every sip.] We\u2019re focused on creating unique coffee experiences that inspire Creativity, Adventure, Freedom, and Excellence. Coffee + represents two things that fuel our passions and cultivate the community around us. Through the art of experimentation, we are able to create coffee with a delightful surprise to wake up your daily routine. #baristalifela #lanisathebarista #blackcoffeecommunity #blackcoffee #blackexcellence\u270a?<\/a><\/p>

A post shared by Barista Life. LA<\/a> (@baristalifela) on