{"id":21150,"date":"2019-01-30T11:13:59","date_gmt":"2019-01-30T19:13:59","guid":{"rendered":"https:\/\/freshcup.com\/?p=21150"},"modified":"2019-02-27T08:47:54","modified_gmt":"2019-02-27T16:47:54","slug":"mice-2019-growing-the-coffee-industry","status":"publish","type":"post","link":"https:\/\/freshcup.com\/mice-2019-growing-the-coffee-industry\/","title":{"rendered":"MICE 2019: Growing the Coffee Industry"},"content":{"rendered":"<p>The <a href=\"https:\/\/internationalcoffeeexpo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Melbourne International Coffee Expo<\/a> (MICE), now in its eighth year, kicks off Thursday, February 7, and runs through Saturday, February 9. After last year\u2019s record attendance of over 11,000 caf\u00e9 owners, roasters, baristas, equipment manufacturers, and more, the showrunners have moved the event to a larger venue; the Melbourne Convention and Exhibition Centre will accommodate this year\u2019s anticipated larger crowd.<\/p>\n<p>During two full trade days (Feb. 7 &amp; 8), MICE provides a platform for companies that supply the caf\u00e9 industry to connect with leading decision makers, enabling them to grow their business, and bring industry members together in a dedicated space. Opening up to the public on the final day (Feb. 9), the premier Australian coffee event connects consumers with over 120 exhibitors from the coffee, tea, dairy, and ancillary supply industries.<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-21152\" src=\"https:\/\/freshcup.com\/wp-content\/uploads\/2019\/01\/MICE_Crowd_1015.jpg\" alt=\"\" width=\"1015\" height=\"565\" srcset=\"https:\/\/freshcup.com\/wp-content\/uploads\/2019\/01\/MICE_Crowd_1015.jpg 1015w, https:\/\/freshcup.com\/wp-content\/uploads\/2019\/01\/MICE_Crowd_1015-500x278.jpg 500w, https:\/\/freshcup.com\/wp-content\/uploads\/2019\/01\/MICE_Crowd_1015-768x428.jpg 768w, https:\/\/freshcup.com\/wp-content\/uploads\/2019\/01\/MICE_Crowd_1015-200x111.jpg 200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>Highlights from this year\u2019s event will include:<\/p>\n<ul>\n<li>Roasters Alley\u2014Roasters Alley showcases an array of more than 20 Australian coffee roasters, from big name to boutique, that contribute to the vibrancy of the country\u2019s coffee culture.<\/li>\n<li>Origin Alley\u2014Tour the world of coffee in one spot! MICE welcomes coffee growers from origin countries including Ethiopia, Honduras, Colombia, El Salvador, Brazil, India, Indonesia, and Burundi.<\/li>\n<li>Cupping Room\u2014Coffee fans and professionals alike can get up close and personal with some of the best coffees around.<\/li>\n<li>Australian Specialty Coffee Association (ASCA) Australian Coffee Championships\u2014On the Main Stage, the best of Australia\u2019s barista talent battle it out for the chance to compete at the World Championships.<\/li>\n<li>Barista Big Bash\u2014Watch past and present Barista and Latte Art Champions go head-to-head in this smackdown event.<\/li>\n<li>Product Innovation Awards\u2014The awards celebrate new products created by MICE exhibitors that are changing the face of the coffee industry. Finalists range from food and beverage products to innovative caf\u00e9 equipment and machinery. Entries will be judged for 1st, 2nd, and 3rd place by an independent panel, while visitors to MICE will select the People\u2019s Choice Award.<\/li>\n<\/ul>\n<p>In the days leading up to the expo, MICE presents <a href=\"https:\/\/melbournecoffeeweek.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Melbourne Coffee Week<\/a> (February 4\u20139), featuring panel discussions on sustainability, transparency, and women in coffee, product launch parties, workshops, and more. All registration proceeds are donated to MICE charity partner <a href=\"https:\/\/streetsmartaustralia.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">StreetSmart<\/a>, working to help Australia\u2019s homeless.<\/p>\n<p>Don\u2019t miss the largest dedicated coffee show in the Southern Hemisphere! Tickets are available now at <a href=\"https:\/\/internationalcoffeeexpo.com\/ticket-purchase\/\" target=\"_blank\" rel=\"noopener noreferrer\">internationalcoffeeexpo.com<\/a>. For more information on MICE2019 or to exhibit, contact MICE organizers at <a href=\"mailto:event.organiser@primecreative.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">event.organiser@primecreative.com.au<\/a> or call +61 3 9690 8766.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover what to expect at the 2019 Melbourne International Coffee Expo, February 7\u20139, at the Melbourne Convention and Exhibition Centre.\u00a0<\/p>\n","protected":false},"author":1126,"featured_media":21151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[25,18,24],"tags":[],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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