{"id":2071,"date":"2014-07-03T09:00:22","date_gmt":"2014-07-03T16:00:22","guid":{"rendered":"http:\/\/freshcup.com\/?p=2071"},"modified":"2014-09-29T14:23:05","modified_gmt":"2014-09-29T21:23:05","slug":"killer-build-out-heart-roasters","status":"publish","type":"post","link":"https:\/\/freshcup.com\/killer-build-out-heart-roasters\/","title":{"rendered":"Killer Build Out: Heart Roasters"},"content":{"rendered":"

[O]ld drum roasters have a way of becoming the dominant character of a room. With their round faces, eye-like windows, and trier handles that, through a squint, could double as noses, they\u2019re well built to be dressed in personalities. One roaster became a locomotive conductor to me in a split second, and I think of trains when its home caf\u00e9 is mentioned. During a meeting at Heart Roasters<\/a>, the Probat UG15 slowly transmogrified into a rotund, black-robed professor reading a lecture through a monocle.<\/p>\n

The character is more than my imagination scampering away from me. The seating space at Heart\u2019s southeast Portland caf\u00e9 bulges and bends around the roaster, which while not in the middle of the caf\u00e9 is the gravitational center. Then there\u2019s the elegant crescent table that curves around the roaster\u2019s cooling tray. The customers sitting along it on hard-backed school chairs, busy at their notebooks and MacBooks, resemble attentive students in a tiny auditorium.<\/p>\n

\"IMG_7403\"
(Photos: Cory Eldridge.)<\/figcaption><\/figure>\n

The result is one of the most intimate and performance-like roasting experiences out there. Rebekah Yli-Luoma, who owns Heart with her
\nhusband, Wille, says the roaster was placed out on the floor to maintain the \"IMG_73941\"open build of the caf\u00e9 and lend the roasting more transparency. With transparency, though, comes accessibility. The table, while a gorgeous piece of furniture, was meant to double as a barrier. While it kept handsy customers from burning themselves, it didn\u2019t stop inquisitive chatterboxes from distracting the roasters. A year ago, a \u201cdon\u2019t disturb\u201d sign had to go up.<\/p>\n

Even still, the space allows a phenomenal amount of learning. Customer education, as is said over and over, is a vital part of specialty coffee, and those who sit at Heart\u2019s C-shaped table are front row to an iron professor.<\/p>\n

\u2014Cory Eldridge is\u00a0<\/em>Fresh Cup’s\u00a0editor.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A one-row auditorium for coffee education.<\/p>\n","protected":false},"author":4,"featured_media":2079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[25,24],"tags":[192,261],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nKiller Build Out: Heart Roasters - 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