{"id":1767,"date":"2013-10-18T21:46:56","date_gmt":"2013-10-19T04:46:56","guid":{"rendered":"http:\/\/192.185.88.227\/~freshcup\/?p=1767"},"modified":"2019-08-30T15:04:13","modified_gmt":"2019-08-30T22:04:13","slug":"10-speed-coffee","status":"publish","type":"post","link":"https:\/\/freshcup.com\/10-speed-coffee\/","title":{"rendered":"10 Speed Coffee"},"content":{"rendered":"

[A]t 10 Speed Coffee<\/a> in Hood River, Ore., the line between coffee culture and cyclery is a fine one. Dirty Fingers Bikes<\/a>, adjacent to the caf\u00e9 and roastery and attached by hallway, acts as a useful stop-off for the region\u2019s avid cyclists, while 10 Speed\u2019s breakfast and lunch offerings, house-fried donuts and hand-crafted espresso invite post-ride relaxation.<\/p>\n

As a regular sponsor for the prestigious Amgen Tour of California<\/a>, perfecting coffee and riding bikes is Ten Speed\u2019s focus. The caf\u00e9\/bike shop duo acts as a local community hub by hosting local CSAs, Friday night movies and a Sunday jazz brunch. Meanwhile, sponsored group rides like September\u2019s Post & Pint (a ride through scenic Post Canyon followed by a pint of something local from one of 10 Speed\u2019s nine rotating taps) and nearby views of Oregon\u2019s panoramic Colombia River Gorge draw tourists and adventure seekers alike.<\/p>\n

The company\u2019s newest coffee bar\u2014in upscale Calabasas, Calif., and attached to the Moots Cycles<\/a> bike boutique and bike-friendly restaurant Pedalers Fork<\/a>\u2014seeks to bring the company\u2019s bike-friendly business model to a new kind of community, this time in the hills west of Los Angeles. Coffee and cycling culture may seem like an unlikely combination, but as owner and roaster Bryan McGeeney explains, it\u2019s only natural.<\/p>\n

\"P1040611\"<\/a><\/p>\n

Q: How did you decide to start a bike-friendly coffee company?<\/strong><\/em><\/p>\n

A<\/strong>: I knew I wanted to start an independent caf\u00e9 and roastery, and biking is my other passion. I thought the whole 10 Speed thing would be a fun, whimsical theme. Dirty Fingers were our neighbors [at our first shop], and when we found this new location, we ended up partnering with them and utilizing the whole building and opening it up. We really wanted an open concept between bike shop and coffee shop. Really it was all about creating more of a sense of community\u2014not just the cycling community but the community overall, as far as creating a place that locals wanted to hang out and tourists would be attracted to. We wanted them to use it as a hub to start rides, as a place to get directions to go find trail rides or whatever. Culturally, bicycles and coffee just seem to go well together.<\/p>\n

\"P1040646\"<\/a><\/p>\n

Q: When did you first start roasting?<\/strong><\/em><\/p>\n

A<\/strong>: I had experimented as a home roaster for a lot of years, then when we started here I ended up buying a small Probat roaster. Through a lot of experimentation, reading and learning, I sort of developed our own signature roasting style. We started roasting about eight months after we opened.<\/p>\n

\"P1040600\"<\/a><\/p>\n

Q: What was the inspiration for 10 Speed\u2019s newest location in Calabasas?<\/strong><\/em><\/p>\n

A<\/strong>: [Robbie Schaeffer and Tim Rettele], the two guys I partnered with [for Pedalers Fork], come up here to Hood River to mountain bike a lot. I\u2019ve known them as customers for quite some time. Originally they wanted to use our coffee for Pedalers Fork, and the more we talked about it and things evolved, they decided they wanted to open a 10 Speed coffee bar adjacent to Pedalers Fork. You\u2019re starting to see some coffee action in L.A. as far as Intelligentsia and Stumptown moving in there, but out in the hills where Calabasas is, there\u2019s nothing besides drive-thrus and Starbucks. And it\u2019s a fairly high-end market, so they figured it would do pretty well.<\/p>\n

\"P1040639\"<\/a><\/p>\n

 Q: Is it strange for 10 Speed to have a remote branch?<\/em><\/strong><\/p>\n

A<\/strong>: It is strange, but I make it down there quite a bit and we actually sent one of our managers down there to run it because Robbie and Tim are mostly restaurant guys and not necessarily coffee guys. We actually sent our old 5-kilo Probat down there. We\u2019re sending green [coffee] down there and doing some on-site roasting as far as our single-origins go, but we\u2019re still doing most of the production roasting up here as far as espresso.<\/p>\n

\"P1040662\"<\/a><\/p>\n

Q: What\u2019s is the cycling culture like in Hood River?<\/strong><\/em><\/p>\n

A<\/strong>: Hood River is a big cycling hub. You\u2019ve got world-class road riding and obviously tons of mountain biking of all styles, from free ride stuff to cross-country and everything in between. In Calabasas, where [Schaeffer and Rettele] chose to locate, it\u2019s also a big cycling hub, and that\u2019s sort of why they initially wanted to include 10 Speed. They\u2019ve got access to great mountain biking a mile from their door and also fantastic road biking, so they host a lot of shop rides and things out of there.<\/p>\n

\"P1040619\"<\/a><\/p>\n

Q: 10 Speed has been a sponsor of the Amgen Tour of California for the last two years. What\u2019s that been like?<\/strong><\/em><\/p>\n

A<\/strong>: We\u2019re locked into hosting for the next four years, and that\u2019s been huge for us as far as growing our business down there because that\u2019s such a target audience. We\u2019re all cycling nerds and just to be part of it is super fun. We get all-access to the riders and teams, and it\u2019s a really good chance to network within the industry and make a lot of connections\u2014especially wholesale connections\u2014down there.<\/p>\n

Q: How do you serve coffee along the route?<\/strong><\/em><\/p>\n

A<\/strong>: We\u2019ve got a mobile trailer that Robbie designed\u2014he went all out and had Galpin Auto Sports do it; they\u2019re the guys that do [MTV\u2019s] \u201cPimp My Ride.\u201d You hardly ever see a coffee trailer that functions like a caf\u00e9, you usually have to make a lot of compromises as far as equipment goes, so they went to a lot of lengths to make sure we had the power necessary to do espresso well in a mobile setup. So, we\u2019re running a two-group La Marzocco Linea out of a trailer.<\/p>\n

 \u2014Story and photos by Regan Crisp<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hood River’s cycle-centric roastery.<\/p>\n","protected":false},"author":6,"featured_media":1776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[17],"tags":[271],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\n10 Speed Coffee - Fresh Cup Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/freshcup.com\/10-speed-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Speed Coffee - Fresh Cup Magazine\" \/>\n<meta property=\"og:description\" content=\"Hood River's cycle-centric roastery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/freshcup.com\/10-speed-coffee\/\" \/>\n<meta property=\"og:site_name\" content=\"Fresh Cup Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FreshCupMagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-19T04:46:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-30T22:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/freshcup.com\/wp-content\/uploads\/2013\/10\/P1040639-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Regan Crisp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FreshCupMag\" \/>\n<meta name=\"twitter:site\" content=\"@FreshCupMag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regan Crisp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/freshcup.com\/10-speed-coffee\/\",\"url\":\"https:\/\/freshcup.com\/10-speed-coffee\/\",\"name\":\"10 Speed Coffee - Fresh Cup Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/freshcup.com\/#website\"},\"datePublished\":\"2013-10-19T04:46:56+00:00\",\"dateModified\":\"2019-08-30T22:04:13+00:00\",\"author\":{\"@id\":\"https:\/\/freshcup.com\/#\/schema\/person\/b8136c991644459ab5c31d269aa4a922\"},\"breadcrumb\":{\"@id\":\"https:\/\/freshcup.com\/10-speed-coffee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/freshcup.com\/10-speed-coffee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/freshcup.com\/10-speed-coffee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/freshcup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industry\",\"item\":\"https:\/\/freshcup.com\/category\/industry\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Featured Cafes\",\"item\":\"https:\/\/freshcup.com\/category\/industry\/cafe-crossroads\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"10 Speed Coffee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/freshcup.com\/#website\",\"url\":\"https:\/\/freshcup.com\/\",\"name\":\"Fresh Cup Magazine\",\"description\":\"Coffee Industry Stories and Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/freshcup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/freshcup.com\/#\/schema\/person\/b8136c991644459ab5c31d269aa4a922\",\"name\":\"Regan Crisp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/freshcup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/801242eed664306cceb6113ae277169a?s=96&d=https%3A%2F%2Fp194.p3.n0.cdn.getcloudapp.com%2Fitems%2FNQu4LeXQ%2Fd67247f7-9611-4038-b16a-7478cd067ca3.jpg%3Fv%3Dfdbe2c631762f9448134eee172d9efb5&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/801242eed664306cceb6113ae277169a?s=96&d=https%3A%2F%2Fp194.p3.n0.cdn.getcloudapp.com%2Fitems%2FNQu4LeXQ%2Fd67247f7-9611-4038-b16a-7478cd067ca3.jpg%3Fv%3Dfdbe2c631762f9448134eee172d9efb5&r=g\",\"caption\":\"Regan Crisp\"},\"url\":\"https:\/\/freshcup.com\/author\/regan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Speed Coffee - Fresh Cup Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/freshcup.com\/10-speed-coffee\/","og_locale":"en_US","og_type":"article","og_title":"10 Speed Coffee - Fresh Cup Magazine","og_description":"Hood River's cycle-centric roastery.","og_url":"https:\/\/freshcup.com\/10-speed-coffee\/","og_site_name":"Fresh Cup Magazine","article_publisher":"https:\/\/www.facebook.com\/FreshCupMagazine\/","article_published_time":"2013-10-19T04:46:56+00:00","article_modified_time":"2019-08-30T22:04:13+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/freshcup.com\/wp-content\/uploads\/2013\/10\/P1040639-scaled.jpg","type":"image\/jpeg"}],"author":"Regan Crisp","twitter_card":"summary_large_image","twitter_creator":"@FreshCupMag","twitter_site":"@FreshCupMag","twitter_misc":{"Written by":"Regan Crisp","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/freshcup.com\/10-speed-coffee\/","url":"https:\/\/freshcup.com\/10-speed-coffee\/","name":"10 Speed Coffee - Fresh Cup Magazine","isPartOf":{"@id":"https:\/\/freshcup.com\/#website"},"datePublished":"2013-10-19T04:46:56+00:00","dateModified":"2019-08-30T22:04:13+00:00","author":{"@id":"https:\/\/freshcup.com\/#\/schema\/person\/b8136c991644459ab5c31d269aa4a922"},"breadcrumb":{"@id":"https:\/\/freshcup.com\/10-speed-coffee\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/freshcup.com\/10-speed-coffee\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/freshcup.com\/10-speed-coffee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/freshcup.com\/"},{"@type":"ListItem","position":2,"name":"Industry","item":"https:\/\/freshcup.com\/category\/industry\/"},{"@type":"ListItem","position":3,"name":"Featured Cafes","item":"https:\/\/freshcup.com\/category\/industry\/cafe-crossroads\/"},{"@type":"ListItem","position":4,"name":"10 Speed Coffee"}]},{"@type":"WebSite","@id":"https:\/\/freshcup.com\/#website","url":"https:\/\/freshcup.com\/","name":"Fresh Cup Magazine","description":"Coffee Industry Stories and Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/freshcup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/freshcup.com\/#\/schema\/person\/b8136c991644459ab5c31d269aa4a922","name":"Regan Crisp","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/freshcup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/801242eed664306cceb6113ae277169a?s=96&d=https%3A%2F%2Fp194.p3.n0.cdn.getcloudapp.com%2Fitems%2FNQu4LeXQ%2Fd67247f7-9611-4038-b16a-7478cd067ca3.jpg%3Fv%3Dfdbe2c631762f9448134eee172d9efb5&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/801242eed664306cceb6113ae277169a?s=96&d=https%3A%2F%2Fp194.p3.n0.cdn.getcloudapp.com%2Fitems%2FNQu4LeXQ%2Fd67247f7-9611-4038-b16a-7478cd067ca3.jpg%3Fv%3Dfdbe2c631762f9448134eee172d9efb5&r=g","caption":"Regan Crisp"},"url":"https:\/\/freshcup.com\/author\/regan\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/freshcup.com\/wp-content\/uploads\/2013\/10\/P1040639-scaled.jpg","jetpack_shortlink":"https:\/\/wp.me\/pf7LWY-sv","_links":{"self":[{"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/posts\/1767"}],"collection":[{"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/comments?post=1767"}],"version-history":[{"count":0,"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/posts\/1767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/media\/1776"}],"wp:attachment":[{"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/media?parent=1767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/categories?post=1767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freshcup.com\/wp-json\/wp\/v2\/tags?post=1767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}