{"id":14569,"date":"2017-08-02T13:05:56","date_gmt":"2017-08-02T20:05:56","guid":{"rendered":"http:\/\/freshcup.com\/?p=14569"},"modified":"2017-08-09T10:52:49","modified_gmt":"2017-08-09T17:52:49","slug":"impact-roasters","status":"publish","type":"post","link":"https:\/\/freshcup.com\/impact-roasters\/","title":{"rendered":"Impact Roasters"},"content":{"rendered":"

[I]mpact Roasters\u2014a roaster, coffee importer, and caf\u00e9 inside a train station in Valby, Copenhagen\u2014opened early this summer. This is the first coffee business endeavor for owner Daniel Halalla, but he is not new to coffee. Halalla has been engrossed in the coffee industry for nearly his whole life\u2014he started roasting coffee when he was five years old! <\/p>\n

The idea for Impact<\/a> came about around 2012, when Halalla moved to Denmark from Ethiopia and found that the coffee he was drinking wasn\u2019t as good as the coffee he had in his hometown. His goal for the caf\u00e9 and roastery is to share Ethiopian coffee and culture with the people of Denmark, while supporting sustainability in all parts of the supply chain. <\/p>\n

\"Impact\"
(Photos: courtesy of Impact Roasters.)<\/figcaption><\/figure>\n

Each coffee purchased by Impact comes from farmers with whom the company has a relationship, mostly from the regions of Sidama and Gamo Gofa, where Halalla comes from.<\/p>\n

At the caf\u00e9 and roastery, Impact also introduces Ethiopian coffee culture\u2014one of ancient ceremony\u2014to Danes, who enjoy coffee often, but quickly. The menu at Impact combines the cultures by offering beverages that require more time and care (pour-overs), alongside a streamlined selection of espresso-based drinks (latte, americano, cortado, macchiato), and a small offering of cakes and breads.<\/p>\n

Much of the furniture\u2014including tables, the bar, and lamps\u2014is made from recycled and upcycled materials, and many items were purchased secondhand from a Danish used goods store. \u201cWe want to show our customers that we value a sustainable approach to the environment and coffee production,\u201d says Halalla.<\/p>\n

\"Impact\"
Daniel Halalla and his wife.<\/figcaption><\/figure>\n

This commitment to sustainability is a priority in every step of sourcing coffee\u2014from careful attention to farmers and their practices in Ethiopia, to training baristas to respect the coffee and produce a delicious product for Impact\u2019s customers. <\/p>\n

Impact also founded a nonprofit organization called Coffeeprint 4Change<\/a>, which has supported the establishment of a new concrete production facility, built a new water tap station, created a sewing course for boys and girls, and purchased school uniforms. Supporting educational and job-creating projects in South Ethiopia is one of Halalla\u2019s main goals.<\/p>\n

\u201cOur goal for the future is to focus on having a positive impact on the lives of coffee farmers and our local community,\u201d says Halalla. <\/p>\n

\u2014Rachel Sandstrom Morrison is <\/em>Fresh Cup‘s associate editor.<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"

The Copenhagen-based roaster brings Ethiopian coffee culture to Denmark. <\/p>\n","protected":false},"author":1081,"featured_media":14575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}},"beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[18,17,23],"tags":[6462,6476,6464,6466,6463,6465],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nImpact Roasters - 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