Marketing & Branding Archives - Fresh Cup Magazine https://freshcup.com/category/retail-commerce/marketing-branding/ Coffee Industry Stories and Insights Sat, 23 Dec 2023 05:09:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://freshcup.com/wp-content/uploads/2022/11/cropped-Untitled-512-×-512-px-2-32x32.png Marketing & Branding Archives - Fresh Cup Magazine https://freshcup.com/category/retail-commerce/marketing-branding/ 32 32 223497660 Branded Coffee Cups: 11 Examples Of Cups We Love  https://freshcup.com/branded-coffee-cups-11-examples-of-cups-we-love/ Fri, 22 Dec 2023 12:00:00 +0000 https://freshcup.com/?p=37275 Branded coffee cups help create brand recognition and attract new customers, but what does it take to make a cup truly stand out?

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]]> 37275 This Cafe is Loosely Inspired by a Real Movie https://freshcup.com/this-cafe-is-loosely-inspired-by-a-real-movie/ Fri, 22 Sep 2023 11:00:00 +0000 https://freshcup.com/?p=36747 At first glance, Guilder may seem like any other coffee shop. When guests enter the cafe in the Alameda-Irvington neighborhood in northeast Portland, they’ll likely first notice the abundant natural light. Green vines cascade over the white subway tile wall behind the counter—a modern bar designed with patterned pink, gray, and cream tiles. To the left, a…

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]]> 36747 Navigating the New Rules of Instagram https://freshcup.com/navigating-the-new-rules-of-instagram/ Wed, 02 Aug 2023 11:00:00 +0000 https://freshcup.com/?p=36135 Be silly, have, make videos and jump on the carousel: here are the new rules to increasing engagement for coffee shops on Instagram.

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]]> 36135 Are Branded Coffee Cups Worth The Higher Cost? https://freshcup.com/are-branded-coffee-cups-worth-the-higher-cost/ Fri, 28 Jul 2023 11:00:00 +0000 https://freshcup.com/?p=36129 Are your coffee cups working for you? Say goodbye to costly ad spend and invest in branded cups that'll turn heads and build your brand awareness.

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]]> 36129 Bang For Your Buck: Top Marketing Insights From Coffee Fest New York https://freshcup.com/bang-for-your-buck-top-marketing-insights-from-coffee-fest-new-york/ Fri, 12 May 2023 11:00:00 +0000 https://freshcup.com/?p=35376 In March of 2023, I had the honor of leading three different panel discussions at Coffee Fest in New York. This was the first in-person event I got to attend as a representative of Fresh Cup since relaunching the website in April 2022. To feel the energy and excitement of the coffee industry was invigorating—it…

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]]> 35376 A Business Owner’s Guide To Media Interviews https://freshcup.com/a-business-owners-guide-to-media-interviews/ Fri, 05 May 2023 11:00:00 +0000 https://freshcup.com/?p=34985 Does the mere thought of talking to a journalist make you nervous? Here are tips and tricks for every business owner to ace their next media request.

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]]> 34985 How to Capture the Perfect Coffee Photo https://freshcup.com/how-to-capture-the-perfect-coffee-photo/ Fri, 14 Apr 2023 11:00:00 +0000 https://freshcup.com/?p=34910 Many people's first interactions with a café are visual—and you don't have to be a photographer to take photos that define your brand and attract customers.

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]]> 34910 Delivering On Both Fronts: Coffee Shops Diversify With Shipping Services https://freshcup.com/delivering-on-both-fronts-coffee-shops-diversify-with-shipping-services/ Fri, 31 Mar 2023 11:00:00 +0000 https://freshcup.com/?p=34748 Many cafés double as bike repair shops, bookstores, clothing boutiques. With the rise of ecommerce, some are using their space as a shipping locale.

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]]> 34748 Coffee Packaging Design: 3 Roasters Share Key Lessons Learned On Creating Memorable Packaging https://freshcup.com/coffee-packaging-design-3-roasters-share-key-lessons-learned-on-creating-memorable-packaging/ Fri, 17 Feb 2023 12:00:00 +0000 https://freshcup.com/?p=34225 We spoke to three coffee roasting pros to learn how packaging design can attract new customers—and keep them coming back for more.

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]]> 34225 Working Wonders: The Power of Cross-Brand Collaborations https://freshcup.com/working-wonders-the-power-of-cross-brand-collaborations/ Wed, 25 Jan 2023 12:00:00 +0000 https://freshcup.com/?p=33919 Don't sit alone at your café or roastery—how partnerships and collaborations can strengthen your brand and bring new customers in.

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